Microsoft acqui-hires cinemagraphic photo app Swng | Gadget Magazine
Computer vision and clever imaging technology remain hot areas in consumer and enterprise apps, and today Microsoft is picking up a startup called Swng Technologies to give it some IP and talent in this department.
Swng Technologies had developed a cinemagraph app called Swng (originally called Polaroid Swing) that lets you take impressionistic, GIF-like short videos that you can then ‘move’ buy dragging your finger or a mouse across them. The startup’s team will be joining Microsoft’s Skype division, the companies said today.
Skype may be known more as an app that lets you make voice and video calls, but it has been revamping itself as a more enhanced messaging and chat app, with a Cortana integration and a Snapchat-inspired makeover earlier this year. It’s not clear exactly what Swng will be doing at Microsoft.
The terms of the deal are not being disclosed, but from what I understand, the app will continue to live on for the time being....
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