Idea Cellular has launched a recharge pack for prepaid users looking for plans that offer unlimited calls. The new Idea plan is priced at Rs. 179 and comes with 1GB of bundled data. It has been launched just weeks after Vodafone announced a prepaid recharge pack with the same benefits at Rs. 177. Idea says it is targeting the 600 million users across the country who use their mobile phones only for voice calls, and not data.

The operator said in a release that the Rs. 179 pack is available for prepaid customers using any type of handset. Those who purchase the recharge via the Idea website of MyIdea app will get an additional 1GB data free. Validity of this pack is 28 days.

Sashi Shankar, Chief Marketing Officer, Idea Cellular, said “In today’s world of absolute connectivity, a phone call from an old friend still brings a smile to our face, and this is the creative concept of the campaign. With our Rs. 179 recharge we will enable customers to continue their conversations...